SELLING PRICE
£0.00
Enter the cost price and markup to calculate.
This calculator gives a simple markup estimate based on the figures entered.
How to calculate markup
Markup is the amount added to a cost price to create a selling price. It can be entered as either a percentage markup or a fixed numerical amount.
Example: 50% markup on £40
50% of £40 = £20
£40 + £20 = £60
Selling price = £60
What this calculator is for
This markup calculator helps estimate a selling price from a cost price and markup. It can be useful for shops, online sellers, freelancers, tradespeople, service providers, product businesses and small businesses.
Markup is different from profit margin. Markup compares profit with the cost price, while profit margin compares profit with the selling price.
Markup formula
For percentage markup:
Selling price = cost price + (cost price × markup percentage)
For numerical markup:
Selling price = cost price + markup amount
Important note
This calculator is for general informational purposes only. It does not include VAT, tax, platform fees, payment fees, delivery costs, staff costs, overheads or other business expenses unless they are included in the figures entered.
Frequently Asked Questions
What is markup?
Markup is the amount added to a cost price to create a selling price.
What is percentage markup?
Percentage markup adds a percentage of the cost price to the original cost. For example, a 25% markup on £100 adds £25.
What is numerical markup?
Numerical markup adds a fixed amount to the cost price. For example, a £20 markup on £80 gives a selling price of £100.
What is the difference between markup and profit margin?
Markup compares profit with cost price. Profit margin compares profit with selling price.
Does this include VAT or tax?
No. This calculator uses the figures entered and does not automatically include VAT, tax or business fees.