RETURN ON INVESTMENT
0%
Enter the investment, return and any extra costs to calculate.
This calculator gives a simple return on investment estimate based on the figures entered.
How to calculate ROI
Return on investment (ROI) measures the gain or loss from an investment compared with the amount invested. It is usually shown as a percentage.
Example: £1,000 investment returning £1,300
Gain = £1,300 – £1,000 = £300
ROI = £300 ÷ £1,000 × 100 = 30%
ROI = 30%
What this calculator is for
This ROI calculator helps estimate the percentage return from an investment, project, campaign or business decision. It can be useful for small businesses, freelancers, marketers, product sellers, property projects, training costs, equipment purchases and general business planning.
The calculator includes initial investment, final value or return, and optional extra costs. This helps give a clearer estimate than comparing investment and return alone.
Who this ROI calculator is for
This calculator may be useful for:
- Small business owners
- Freelancers and self-employed workers
- Online sellers and e-commerce businesses
- Property investors
- Self-certified sophisticated investors
- Marketing campaigns and advertising analysis
- Equipment or software purchases
- Training and education investments
- Startups and side businesses
- General business planning and budgeting
It can help compare the estimated return from different business decisions, investments or projects using simple percentage-based ROI calculations.
ROI formula
A simple ROI formula is:
ROI = net gain ÷ total investment × 100
Net gain is the final value or return minus the total amount invested. Total investment can include the original investment plus any extra costs entered.
Important note
This calculator is for general informational purposes only. It does not provide financial, investment, accounting or tax advice. Actual returns may vary depending on fees, taxes, timing, risk, inflation, losses, refunds or other business factors.
Frequently Asked Questions
What does ROI mean?
ROI stands for return on investment. It shows the gain or loss from an investment as a percentage of the amount invested.
How is ROI calculated?
ROI is calculated by dividing the net gain by the total investment, then multiplying by 100.
Can ROI be negative?
Yes. If the final value or return is lower than the total investment, the ROI will be negative.
What should I include as extra costs?
Extra costs may include fees, delivery, software, advertising, labour, setup costs or other costs connected to the investment.
Is ROI the same as profit margin?
No. ROI compares gain with the investment amount. Profit margin compares profit with revenue.